Crisis Communication: The Asian Bird Flu Harvard Case Solution & Analysis

The avian flu virus was first detected in Hong Kong in early 1997. This strain was previously known only infect birds, but now crossed the species barrier to infect humans. By the end of 1997, the number of confirmed cases to 17, resulting in six deaths. Implications for Hong Kong were great. Avian influenza is not only threatens the health and well-being of Hong Kong people, but also affected the economies of Hong Kong and reputation in terms of international tourism and trade. The Hong Kong government should develop a communication strategy. "Hide
by Gilbert Wong, Nina Hansen, Vanessa N. Clark Source: University of Hong Kong, 20 pages. Publication Date: January 1, 1998. Prod. #: HKU015-PDF-ENG

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