Sinyi Real Estate in Taiwan Harvard Case Solution & Analysis

As the economies of Greater China, the process of rapid transformation and industrialization of newly industrialized countries (NICs) such as Taiwan and mainland China have experienced significant changes in their business settings. Support of industrialization of East Asia, business ethics were able to stream, and traditional values ​​are often swept aside in order to justify profit maximization. In this ever-changing business environment, what were the characteristics and advantages of Chinese business ethics? What role do they play? Can integrity-based business practices as a source of competitive advantage? What kind of business support options business ethics? Several studies have drawn attention to these kinds of questions. Sinyi was one of the most successful real estate agent company in Taiwan and mainland China. From the point of view of the Confucian, founder Sinyi in cultivated "people at the center of a" culture of both its customers and employees. Applying business ethics as a central strategy of differentiation, Sinyi create excellent corporate image and is regarded by many as a role model for responsible business. Sinyi considered the main service in Taiwan. His rating of customer satisfaction was also significantly above the industry average. Reliability and fairness are the guiding principles of the company. This was in contrast to the chaotic environment in a real estate market in Taiwan, where basic trust between buyers and sellers were rare and fraud existed in the world. Focus on the use of business ethics as a central strategy of differentiation, Sinyi grew Sinyi groups that have successfully integrated upstream, midstream and downstream user industries and created a well-known business model. Over the past two decades, Sinyi group has expanded its operations in China and made an alliance with the global real estate brokerage Banker Coldwell.
It can be used for MBA and EMBA courses in business ethics (in module on culture and business ethics) and strategic management (module on strategic business ethics). This case should call the holistic thinking and discussion of sustainable business development, entrepreneurship, and the relationship between Confucian ethics and competitive advantage. "Hide
by Terence Tsai, Borshiuan Cheng, Shubo Philip Liu Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: June 11, 2009. Prod. #: 908M77-PDF-ENGSinyi Real Estate In Taiwan Case Solution

Share This


Save Up To




Register now and save up to 30%.