Greeley Hard Copy: Portable Scanner Initiative (A) Harvard Case Solution & Analysis

Greeley Hewlett-Packard Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. Department is working to develop a portable scanner product for the last five years with varying success. New general manager Phil Faraci, faces mounting pressure in the onboard scanner market, but also introduced a new technology that has the potential to be a breakthrough for handheld scanners. Faraci must decide whether to hold a new portable technology, and if so, how to structure the organization to make the product successful development when it is not in the past. "Hide
by Michael L. Tushman, Daniel B. Rads Source: Harvard Business School 15 pages. Publication Date: July 3, 2000. Prod. #: 401003-PDF-ENG

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