Monsantos Genetically Modified Organisms: The Battle for Hearts and Shopping Aisles Harvard Case Solution & Analysis

Monsanto, an American company founded in 1901 and initially specialized in chemicals. In 1995 the company refocused its strategy to more profitable, but unproven, such as biotechnology. Describes a space of a few years, Monsanto has become the market leader in bioengineered crops - widely known as genetically modified organisms - but is accused of using unsafe technologies genetic and trying to dominate the world's food supplies. The company is involved in a dispute over the world. Documents as Monsanto was involved in trade disputes and respond poorly to public criticism, especially in the absence of dialogue with stakeholders. Demonstration of public pressure forced Monsanto, to stop these forward-looking strategies. "Hide
by Ulrich Steger, Mope Ogunsulire, Catherine A. Ramus, Carina Hum Source: IMD 18 pages. Publication Date: January 1, 2001. Prod. #: IMD137-PDF-ENG

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