Set in 1993, this series of cases (A, B, C, D and B [Abridged]) for a strategic alliance between the automotive AB Volvo, the largest industrial groups in Scandinavia, and Renault SA, France's largest companies. This union was one of the most famous failures of multinational business integration seen in recent years. The purpose of this series is to explore three main themes: strategic alliances, management and corporate change management and investor relations. The original case is considered to form a strategic alliance in 1990, and its status as of March 1993, when the likelihood of increased privatization of Renault. The tasks for the student in the case are to assess the origin and current status of the strategic alliance and recommend responses to the forthcoming privatization of Renault. "Hide
by Robert F. Bruner, Robert Spekman Source: Darden School of Business 13 pages. Publication Date: April 26, 1995. Prod. #: UV2677-PDF-ENG
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