Stumbling Giant: R. J. Reynolds in the 1980s Harvard Case Solution & Analysis

Provides an overview of RJ Reynolds in 1980, is considered the competitive position of the company in the tobacco industry, and describes the challenges that it faces in the areas of management, leadership and product development. "Hide
by Robbin Derry, Sachin Waikar Source: Kellogg School Management 6 pages. Publication Date: January 1, 2006. Prod. #: KEL184-PDF-ENG

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Stumbling Giant: R. J. Reynolds in the 1980s

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