Describes corporate portfolio General Foods, Procter & Gamble, Nestle, and thus placing them in the context of the coffee in the United States. The purpose of this case, to allow students to assess the commitment of each participant in the U.S. retail coffee market and the strategic implications of these commitments. "Hide
by George S. Yip, Jeffrey R. Williams Source: Harvard Business School 8 pages. Publication Date: February 10, 1982. Prod. #: 582088-PDF-ENG
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