Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century Harvard Case Solution & Analysis

Analyzes the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges of the 21st century, including an increase in labeling of domestic sales of cola and find new sources of income. Both companies have also begun to modify their bottling, pricing, and brand strategy. They were looking for new international markets to promote growth and expansion of its brand portfolio to include non-carbonated beverages, such as tea, juices, sports drinks and bottled water. For over a century, Coca-Cola and Pepsi-Cola had vied for the "throat share" beverage market in the world. The most intense battle cola wars were over $ 60 billion industry in the United States, where the average American consumes 53 gallons of carbonated soft drinks (CSD) per year. In "carefully waged competitive struggle," from 1975 to 1995 as Coca-Cola and Pepsi achieved average annual growth of about 10%, both the U.S. and worldwide CSD consumption consistently rose. This cozy situation threatens the end of 1990, however, when U.S. CSD consumption dropped for two consecutive years, and the world's supply slowed as Coca-Cola and Pepsi. Deal considering Coca-Cola and Pepsi in the era of sustainable growth and profitability is coming to an end, or is it an obvious slowdown was just another surge in Century enviable performance. Rewritten version of the previous case by Michael E. Porter and David B. Yoffie. "Hide
by David B. Yoffie, Jussi Wang Source: HBS Premier Case Collection 24 pages. Publication Date: January 11, 2002. Prod. #: 702442-PDF-ENG

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