This case explore the role that MTV, with its important diet of music and general youth-oriented media content, plays in spread public-service messaging to contain the scourge of HIV/AIDS globally. There's a focus especially on its attempts in several emerging markets, particularly the parts of Africa that have a significant disease occurrence.
MTV has created a DNA of public service declaration that it maintains are of essential relevance to its high-risk customer base. How core is this to the approach of a for-profit business like MTV? What role can a multinational play in helping develop the health care 'soft' infrastructure in such emerging markets?
Sex, Drugs, and Rock 'n Roll The MTV Approach to Tackling HIVAIDS case study solution
PUBLICATION DATE: August 28, 2008 PRODUCT #: 709429-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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