This is a Darden case study. Based on their use of a common computer and the Internet advertising that keep popping up, two co workers guess that another coworker is HIV-positive or has AIDS.
Using this storyline system, Internet marketing, particularly the powerhouse search engine Google is explored by the case and how it monitors its users' habits. The history of Google is recorded, together with the privacy problems that have mushroomed as the Internet and its technology have developed.
PUBLICATION DATE: March 13, 2009 PRODUCT #: UV1354-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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