This case presents an example of the challenges confronted by a firm when a new technological option can be obtained. The case is created in the real estate sector in a developing country (India). The case considers the perspective of Ravindra Pai, Managing Director of Century Real Estate.
New Technology Adoption at Century Real Estate Case Study Solution
Ravindra Pai has to select, to get a part of a new project, between two technologies of building construction: the recent and attested conventional reinforced cement concrete (RCC) process of construction and the new and unproven pre-fabricated construction technology for an upcoming residential project in Bangalore (IT city of India). The case explores the benefits and outcomes of picking either technology and presents an example to comprehend the challenges faced by firms while deciding whether to purchase a brand new technology.
PUBLICATION DATE: May 01, 2014 PRODUCT #: IMB459-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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