NBCUniversal Harvard Case Solution & Analysis

The CEO, Stephen Burke, has to decide between the possible preferences for the company’s ‘Project Symphony’, ensuring a chance and supports across the media conglomerate’s broadcast and cable television, film, and theme park divisions, to the project winners.
After acquiring NBCUniversal in 2010, Comcast took the initiative, “Gold” needs for Symphony, which marked the success in the market. In 2014, as Disney did with its megahit Frozen, the competing conglomerates are keen to purchase some of this media and entertainment company’s cross-promotional strengths because of the power the Symphony has.
However, for the year 2015, the choice is between five films, including Jurassic World, Pitch Perfect 2, Fifty Shades of Grey, Minions, and Fast & Furious 7- and also two choices in television. Which are deserving the most of the Gold status?

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