Are daily deals good for merchants? Harvard Case Solution & Analysis

In the comparatively short time since the Groupon was established, the reply to "daily deals"-services that encourage commerce by advertising greatly discounted, prepaid coupons to an internet subscriber foundation-has by all accounts been magnificent.

Our evaluation of daily transaction is a reproving tale for merchants: a large percent might well lose cash, and are unlikely to benefit, by using such an effort. However a careful examination of the appropriate data offer clear gauge of both what category of merchants are likeliest to benefit, and which variables that sway gains should receive the most management attention.

PUBLICATION DATE: December 10, 2012 PRODUCT #: 513059-PDF-ENG

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