Generation Health, a pioneer in the new field of favor of genetics, and a newly formed company faces many strategic issues. Director General Per Lofberg in the midst of negotiating a partnership with a large company of pharmacy benefit management. As part of these negotiations, Lofberg have to decide it is time for a strategic partner, when the generation of health care was founded only a year. At the same time, Lofberg should be involved in the critical head doctor at the same time making a decision on the position of the various generations of healthcare regulatory issues that will affect the industry in the long term. "Hide
by Robert F. Higgins, Jeffrey D. Marrazzo, Rachel Gordon Source: Harvard Business School 29 pages. Publication Date: October 14, 2009. Prod. #: 810007-PDF-ENG
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