Swissair and the Qualiflyer Alliance Harvard Case Solution & Analysis

Swissair and the Qualiflyer Alliance Case Solution


By the end of the 1990s paths run by airline company alliances represented over half of all traveler flight and 80% of airline company revenues. Confronted with issues of scale, margins and expenses, and with the danger of enhanced competitors by international alliances, Swissair looks for to develop its own alliance.


Pedagogical Goals:

The case raises concerns of when and whether an alliance is a proper action to tactical shapes; how alliance style and governance might influence on future potential customers; and in specific, compromises in between control, dedication and trust amongst partners in an alliance with a dominant partner.

This is just an excerpt. This case is about Strategy

published: 01 Jan 2004
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