Eveready: Taking on the Indian Consumer-Appliance Market Case Solution
In March 2016, Eveready Industries India Limited (Eveready) revealed its objective to endeavor into the consumer-appliance section. Eveready was the market leader in the batteries sector in India, with a market share of more than 50 per cent. With India's home-appliances market still underpenetrated, was Eveready's entry into this section prompt?
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: November 29, 2016
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