The Green Utility Case Solution
Abstract:
The case explains the introducing of a green energy item by Iberdrola, Spain's biggest energy by market capitalization. Even though management thought that it had an ingenious item that appreciated the atmosphere, in addition to providing a powerful competitive benefit, some stakeholders saw it simply as an advertising and marketing gadget. The case demonstrates how an understanding space launched in between Iberdrola and its stakeholders.
Pedagogical Objectives:
Market deregulation in the energy sector 3. The debates around the meaning of green energy. Business social duty and energy business.
This is just an excerpt. This case is about Strategy
published: 13 Jul 2007
Related Case Solutions & Analyses:
How Do Customers Judge Quality in an E-Tailer
Earthbound Farm
In Search of Global Regulation
Trilogy University
Saying What Needs to be Said: Role-Plays
Mercer Management Consulting (B)
Transition to General Management Website
Southwest Airlines–1993 (Abridged Update)
Sustainability
Change Management
