GE Healthcare (A): Innovating for Emerging Markets Award winner Prize Winner Harvard Case Solution & Analysis

GE Healthcare (A): Innovating for Emerging Markets Award winner Prize Winner Case Solution

Abstract:

The (A) case explains how GE Healthcare established an ECG gadget enhanced for low-income mass markets in India. It likewise goes over the business modifications GE made to much better serve the Bottom of Pyramid (BOP) markets.

 

Pedagogical Goals:

Service designs for bottom of pyramid (BOP) markets 3. MNC technique in emerging markets

This is just an excerpt. This case is about Strategy

published: 29 Mar 2011

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