Sustainable development has become a strategic imperative for all enterprises in the 21st century. She became the fundamental market forces that affect the long-term financial viability and success. Over the past two decades, Hewlett-Packard (HP) has moved along a continuum of environmental sustainability. In 1980, HP is a leader in the prevention and control of pollution. In 1990, HP has created a leading function of quality control. Today, HP is big steps to go beyond the expectations of the underlying market and the integration of environmental sustainability into its fundamental business strategy. This article examines the processes currently in HP, as well as challenges for the future. "Hide
by Lynelle Preston Source: California Management Review 13 pages. Publication Date: April 1, 2001. Prod. #: CMR197-PDF-ENG
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