In less than two years, the founders' progressive model for addressing last-mile challenges in an online grocery retailing operation was working. Although consuming cash, the three-month-old aviator expansion to some other city was experiencing three-digit monthly sales growth.
To date, the business had followed a doctrine of low-cost experimenting, as it investigated terrain that had not been hospitable to its predecessors. But now Relay needed to make some changes in its operations strategy.
RelayFoods.com Case Study Solution
PUBLICATION DATE: August 25, 2011 PRODUCT #: UV5999-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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