Aaron’s: Household Goods for the U.S. Base of the Pyramid Harvard Case Solution & Analysis

To maximize their effectiveness, colour cases should be printed in color. With $2.5 billion system-wide sales, Aaron's, a leading rent to own provider to the US base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the business can sustain the quick growth rate of its past. Founded in 1955, and freely-recorded since 1982, the success of Aaron has paralleled the emergence of the rent to own industry as a leading channel for the lower income US residents to access permanent household goods.

In this space, Aaron has only one other large national rival, Rent A Center. As he faces the future growth of Aaron, into enlarging the product line Loudermilk must consider continuing with the basic business model, follow his rival, or tap into foreign markets that are underserved. At the exact same time, the entire rent to own industry in the US is coming under attack by consumer advocates and politicians as the nation continues to battle a serious economic crisis.

PUBLICATION DATE: September 10, 2010 PRODUCT #: 311047-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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