Senior product manager for the telecom company was asked to propose ideas to create new revenue from video games that use the Internet to services company. Manager has commissioned the development of "Experience Map" for three subsegments in the gamer segment. Experience cards, which are played in the case, to give students the opportunity to obtain a customer ideas are based on real quality data. "Hide
by Kent Grayson, Sachin Waikar, Gene Smith Source: Kellogg School Management 19 pages. Publication Date: September 10, 2012. Prod. #: KEL675-PDF-ENG
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