Describes the environmental, organizational and IT context, at the end of the 1970s, which led to the development of the initial vision of change and the measures taken to implement this vision. It ends abrupt departure of CEO, as a drop in profits. Students have the opportunity to investigate what went wrong and to determine a plan of action, which applies to both short-term and long-term challenges facing the incoming CEO. "Hide
by Lynda M. Applegate Source: Harvard Business School 30 pages. Publication Date: April 20, 1994. Prod. #: 194107-PDF-ENG
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