Marriott International and Pay-Per-View Harvard Case Solution & Analysis

In 2007, J. W. "Bill" Marriott Jr., chairman and CEO of Marriott International, faced criticism from various groups about the fact that the Marriott hotels offered in-room adult entertainment. Because the Marriott family and organization was affiliated with the Mormon Church, which decried porn, asserting that it was dangerous to society, family, and kids, critics assailed the company for not being true to Mormon values.

case marriott corporation solution

case marriott corporation solution

In an attempt to make a decision, Bill Jr. reflected on the history of the Marriott Corporation and his family's deep ties to the Mormon Church and community. The business had been founded on his dad's powerful principles, and Bill Jr. knew that the supreme choice had to conform both to these principles and to his duty for the corporation's fiscal stability and the needs of its customers.

PUBLICATION DATE: November 11, 2011 PRODUCT #: UV5293-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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Marriott International and Pay-Per-View

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