By 2003, Rupert Murdoch and his team have created an impressive global regime in sports News Corporation, while the transformation of the industry, offering innovative strategy, marketing and technology. Murdoch has used acquisitions FOX in the National Football League (NFL) right in 1993 to launch an attack on the entrenched Big Three broadcasters - CBS, ABC, NBC and. With cable side of the business, FOX identified a niche in the market where the brand and ungrouped regional network of local sports team play live. FOX believed to increase the regional accent of America and set out to bring the regional networks. Despite these successful steps, Murdoch was aware of the constantly changing nature of the sports industry and I knew that many of the key decisions ahead. "Hide
by George Foster, Victoria Chang Source: Stanford Graduate School of Business 33 pages. Publication Date: September 3, 2003. Prod. #: SPM10-PDF-ENG
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