Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) Harvard Case Solution & Analysis

In the April of 2013, Ford Asia Pacific and Africa was analyzing its options for e-coating service metal components for the Ford Customer Support Division in Sanand, Gujarat, India.

Randy Creel, Manager of Parts Supply & Logistics, FAPA, worked with his colleagues in America, UK, China, and India to run evaluation and develop three choices: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transporting the parts to Sanand, or building a stand-alone facility in Sanand. Components such as the cost, quality, speed, and risk must be considered for this particular determination which had impact on profitability and customer satisfaction. Which alternative should FAPA choose?

PUBLICATION DATE: January 14, 2014 PRODUCT #: 914014-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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