On Friday, May 24, 2013, Ollanta Humala Tasso, Peru's President, had one week left to decide whether he would finally sign into law a bill that had fueled a heated debate among the country's public and private sectors for almost 18 months. The law's enactment would force a large number of school cafeterias and Peruvian kiosks to modify their offerings, doing away with processed foods, while marketing of the goods to children would require revision.
Many worried -while others hoped- that the bill would be signed by Humala. Multiple stakeholders - the press, retailers, advertisers, trade associations, companies, politicians, and also the government - spent the weekend with unanswered questions on their minds. On Monday, they would need to revisit their spots, clarifying their arguments and evaluating the bill's legal and ethical ramifications, so that they can organize a strategic response to Humala's selection, unclear as they were of whether he would sign the bill. There was plenty of food for thought. Universidad del PacIfico' case collection.
PUBLICATION DATE: April 27, 2014 PRODUCT #: UP0005-HCB-SPA
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