In this century that is highly competitive, social media offers both opportunities and challenges. Buffs are assuming an increasingly effective role in co-creating marketing content with their respective brands and businesses. Depending on the Xiaomi success story in China, we provide a framework for building the ability of the fan base and propose a new fan-centric social media business model.
In order to reach a significant audience of young consumers, we analyze the best practice case study of an emerging business's successful efforts to leverage social media. Subsequently, we reason with several lessons linked to the integration of social media into a fresh business operation technique. We give strong advice that the business, and especially the startups, develop great utilization of strong social media to create a business model with fan demand as the core. This is what we call the 'fan-centric' social media business model.
PUBLICATION DATE: May 15, 2014 PRODUCT #: BH607-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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