In year 2005, a truimphant Peruvian-based software corporation was assessing options to grow by exporting its software commodities. The case further details the entrepreneurial predicaments in sales of software commodities from a developing country that is not on the forefront of the technology world.
Its market has grown into several Latin nations beyond Peru. The business is contemplating about attempting to go into the lucrative American market for the next time, but comprehend that the investment in market entry is large.
PUBLICATION DATE: September 01, 2012 PRODUCT #: JIT047-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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