The case describes the extraordinary increase of Facebook, a social media site established in 2004, which had reached approximately 1 billion members by 2012.
The case provides an overarching picture of the company's increase during the last eight years, from its founding to present day international expansion, covering the competitive landscape, the challenges it has faced along the way (including controversy over its privacy policy), its growth strategy and product development, promotion, and organizational challenges.
PUBLICATION DATE: September 01, 2012 PRODUCT #: E468-HCB-ENG
This is just an excerpt. This case is about COMMUNICATION
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