Fifth Street Jewelers: Miller Moran Harvard Case Solution & Analysis

Miller Moran, a lawyer acting on a voluntary basis as an artist to his mother's estate friend tried to sell a 3.5-carat diamond ring whose lineage can be traced back to the Eastern European branch of the family and the Romanovs. Real estate liquidator offered $ 18,000 for the ring, but Moran said that it was a low-ball offer because online search suggested numbers ranging from $ 30,000 to $ 35,000. Ring was delivered on Fifth Street Jewelers for Dana Fraser, the owner, to explore to their meeting the next morning.
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by Sherwood C. Frey Source: Darden School of Business 3 pages. Publication Date: July 18, 2007. Prod. #: UV0801-PDF-ENG

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