BBVCompass: Marketing Resource Allocation Harvard Case Solution & Analysis

BBVA Compass, the 15th largest commercial bank in the United States, is part of BBVA of Spain, the second largest bank in Spain, with $ 755 billion in assets. In December 2010, Frank Sottosanti, marketing director of BBVA Compass, was to address the marketing activities of the company and making decisions about the allocation of the marketing budget for the next year in various offline and online channels. "Hide

by Sunil Gupta, Joseph Davies, Gavin Source: Harvard Business School 16 pages. Publication Date: January 27, 2011. Prod. #: 511096-PDF-ENG

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BBVCompass: Marketing Resource Allocation

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