Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford’s Global Car in the United States Harvard Case Solution & Analysis

"The Ford Fiesta Movement was a social networks project run by Ford in the United States throughout 2009 to create buzz for the upcoming launch of the 2011 Fiesta sub-compact car.

This case analyzes the project's efficiency and asks exactly what online marketers ought to do afterwards to transform interested customers into purchasers. "

PUBLICATION DATE: January 25, 2010 PRODUCT #: INS231-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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