Emergent strategy Harvard Case Solution & Analysis

Emergent Strategy:

What’s the new smart strategy for PCs, Media Tablets and Mobiles?


During the mid of 90s, industries emerged and developed and helped each other in managing enterprises. Along with this, companies have shifted their whole infrastructure from one version to another advanced version.  Despite all this, the world has clearly become transformed and evolves today. The reason behind this transformation can be because of instant change in consumerisation, the transformation of traditional computes storage to cloud computing or the decline in the overall economy. Above all that, the launch of iPad in the world in 2010 makes the desktop and personal computer industry in a declining phase (Ralston et al, 1993).

Statistics from many sources has shown that there is a steady decline in the PC shipments, and the rate is in continuous declining phase. Many commentators have projected that the death of desktop computers are not so far. Sadly, but the trend is alarming and depressing for the company who are still engage in the business of desktop personal computers.

Convergence of PCs, Media Tablets and Mobiles:

The digitalization phenomena in the world have been an increase and that in turn lead to the presence of the internet in nearly all parts of the world. The change has happened not only from an organizational perspective, but on the individual's perspective as well. By the introduction of mobile internet, the overall pattern and usage of individuals have been changed worldwide.

The primary reason that trigger these changes is the use of internet devices and World Wide Web. With the aid of these devices, users are now able to make the most use of internet related services and functionalities. In addition to that, it also enables to do multi-tasking, for instance, people can now read books along with listening to music on their smartphones or Tablet PC.

Mobile end devices: primary devices of convergence

Due to the development and technological progress of mobile devices, the separation of content from physical media is gathering pace (Stobbe, 2011). Smartphones and tablet PCs are characterized by the availability of content and information at any time and in any place. They offer a broad range of functionalities that enables user to perform various tasks and fulfil different purposes.

Based on previous studies, Chang (2007) divided the use of smartphones into four major categories that show the technological function and the consumer utility. The variety of features has also been realized in the area of Tablet PCs, the new generation of converged mobile devices. These categories are listed as follows:

Communication orientation:

This is the feature that allows the user to bond with associates, family and commercial partners and to maintain relationships.

Entertainment orientation:

Mobile device features are mp3 enabled, allowing users to listen to the music while also watching videos, playing games and using the camera to take pictures.

Personal information-orientation:

Smartphones have become a personal digital assistant since they offer organizer functions, such as calendars, alarm clock, administration of contacts, the possibility of taking notes and a navigation system.

Commercial transaction-orientation:

Consumers may check their bank accounts, pay their bills, and shop online by using m-commerce services.

Merging with a stipulation:

The invention and launch of devices like Android and IPhone have permitted customers to make themselves entertained with different features available in the devices. Furthermore, access to various resources and information have become lot much easier because of the convergence of Tablet, Mobile and PCs. In addition to that, organization and even individuals can communicate with each other much easily.

With the help of these mobile devices, one can now easily get directions to go anywhere with the help of Google Maps. Moreover, if a person wants recommendations about which restaurants to go, the Yelp app is there for assistance. If a person has nothing to do and wants to kill time, Candy Crush is there for it. In short, one can do talking, texting, gaming, socializing with each and everything at a time (Conlon & Tom, 2010).

Two Streams of Device Growth Unite to Create a Captivating Mishmash:

A device launched in 2010, known as “iPad” has driven the invention and revolution all the way through the personal computing industry. After the invention of iPad, rapid development and advancement have been observed in software, hardware and virtual networks. In addition to that, innovations and developments related to Tablets bring improvements in the PCs and as a result of this, the evolution of Tablets have been observed. Consumers on business and individual levels found this easier to use because of efficient screens, processors and batteries.

Furthermore, it also helped organizations in decreasing the operating and capital cost. Other than that, vast improvements have been seen in the operating system, application delivery system and other applications of the system drastically. Moreover, wholesalers and retailers have become more inclined towards increasing reliability and maintenance cost...................

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