Embrapa Harvard Case Solution & Analysis

Brazil National Agricultural Research Corporation, Embrapa, has developed an integrated crop and livestock systems, which will allow farmers and ranchers to intensify production and improve profitability. The widespread introduction of technologies will provide the country with a large agricultural production, a major source of exports, without the need to convert additional areas of the Cerrado and Amazon farmland. However, manufacturers are not in a hurry to take it because of the initial cost of the system and the fact that many of the benefits at the farm gate. Embrapa director of technology transfer should develop a plan to encourage adoption. "Hide
by David E. Bell, Mary Shelman Source: Harvard Business School 27 pages. Publication Date: December 15, 2006. Prod. #: 507019-PDF-ENG

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