This strategy Boston launch of a coffee in Rwanda. The history of the coffee industry, the era of the cartel and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the various options open to coffee producers, including recartelization, diversification, fair trade, and sales in the boutique market, strategy Thousand Hills Coffee Company "Hide
by Jeffrey J. Jones, Michelle Craig McDonald Source: Harvard Business School 25 pages. Publication Date: Aug 03, 2006. Prod. #: 807004-PDF-ENG
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