Unveiling the Magic of Design: The Role of Synthesis Harvard Case Solution & Analysis

Synthesis "is defined as the process or the result of individual building elements, especially the ideas into a coherent whole. The author argues that this is an important element of design skills everything from products to services strategy. He suggests that the synthesis consists of two main steps: sensemaking and framing, detailing how each works. To better understand these concepts, he says, will result in a professional methodology for design innovation. "Hide
by Jon Kolko Source: Rotman School of Management, 5 pages. Publication Date: January 1, 2011. Prod. #: ROT132-PDF-ENG

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