Ferran Adria, chef of elBulli, a highly rated restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team continue to develop new and different dishes for innovative cuisine at elBulli to ensure a continuous stream of innovation, the cornerstone of the success of the restaurant. In addition, they are also faced with the problem of a growing business, looking into whether the basic concepts of elBulli - a "taste of innovation" - can be applied to domains ranging from consulting to fast food. Thing goes readers through the night at elBulli, with rave reviews former patrons, to capture the full experience of a long drive is needed to get to the restaurant, to the tour, the descriptions the food itself. "Hide
el bulli case solution
by Michael I. Norton, Julian Villanueva, Luke Wathieu Source: HBS Premier Case Collection 21 pages. Publication Date: July 30, 2008. Prod. #: 509015-PDF-ENG
Related Case Solutions & Analyses:
HealthReach and HABL(B)
HealthReach and HABL(A)
Citigroup: Re-Branding in 2007 (A)
IKEAs Global Sourcing Challenge: Indian Rugs and Child Labor (B)
Anatomy of a Corporate Campaign: Rainforest Action Network and Citigroup (B)
Change in Management Leadership (From Steve Jobs to Tim Cook)
Right and Left sided heart failure
The patent War: Apple vs Samsung
The Return of the Loan
Texas Children Hospital and Affiliated Entries
