Mattel: Crisis Management or Management Crisis Harvard Case Solution & Analysis

In late 2006 and early 2007, the quantity of imports from China, including toys, were found to represent a health risk. With security concerns about Chinese imports on the minds of readers, July 26, 2007 New York Times article about safety precautions, Mattel, the largest toy in the world, needed to ensure the safety of its toys. Unlike other toymakers, Mattel owned factories in China, where it is the most popular toys such as Barbie dolls and Hot Wheels cars have been made. Precautions Mattel, however, was not enough to protect him from the health hazards in toys is made in China. This case follows a series of confusing product safety, mainly around the high levels of lead that Mattel faced by different suppliers in China. In each situation, Mattel must weigh the legal, ethical and business considerations in determining how best to respond. "Hide
by David P. Baron Source: Stanford Graduate School of Business 8 pages. Publication Date: July 29, 2008. Prod. #: P59-PDF-ENG

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