Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. He planned to teach English, but soon the entrepreneurial nature of the country caused him to start researching opportunities.
He returned to New York and talked his former boss into letting him to take up a back office services business for their insurance company clients, which grew into ReSource Pro. By year-end 2007, ReSource Pro employed 250 people, of whom only 4 were U.S.-based. With aggressive growth strategies, Bruno started examining possible cities in China for expansion. After narrowing his listing of potential expansion sites to the five Chinese cities of Chengdu (the capital of Sichuan Province), Jinan (capital of Shandong Province), Nanjing (capital of Jiangsu Province), Suzhou (Jiangsu), and Wuhan (capital of Hubei Province), he now needed to make a final choice.
ReSource Pro case study solution
PUBLICATION DATE: December 01, 2011 PRODUCT #: 812031-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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