IMD-3-1654 © 2006
Buechel, Bettina
To guarantee change beyond its core brand name; the European management group of Eccho; an internationally running fast-moving durable goods business; had actually chosen to purchase structure leaders who might provide development in brand-new classifications. This case explains how Eccho tackles creating a European leadership development program.
Subjects: Leadership development; Customer expectation; HR management; Implementation
Settings: Europe; Consumer goods; Large global company; 2005-2006
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