Aradia Fitness London Harvard Case Solution & Analysis

The owner of Aradia Fitness London had just finished her TRX suspension training teacher's lessons and was meditating how the TRX suspension plan could be brought by her to her fitness studio. TRX suspension training utilized suspension equipment helped by gravity and body weight as a method to boost flexibility and strength.

She was not sure, how best to optimize the novel plan, although the owner understood the TRX program would be an ideal complement to the classes of her studio. She had some big decisions to make about functional details for this new type and the marketing plan.

PUBLICATION DATE: April 19, 2013 PRODUCT #: W13142-PDF-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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