IMD-3-1831 © 2007
Horovitz, Jacques; Ohlsson, Anne-Valérie
The concept for Dubailand initially came up in early 2002 as part of the nation's efforts to diversify the sources of its Gross Domestic Product (GDP) by broadening the tourist market offering. The response; established by the Dubai Development and Investment Authority; was the starting concept behind Dubailand - the development of an internationally competitive home entertainment and leisure center. In April 2006; Christian Perdrier; present CEO of Dubailand; was approached by a headhunter based in London about the Dubailand task.
The case is set in 2007; in the very first couple of months after a CEO is worked with to make the vision take place. Knowing goals: The Dubailand case series shows the problems connected to producing a vision for an enormous undertaking; and making sure it occurs. 3) What secret concerns will you have to keep in mind to set the speed and get the task in movement and done on time?
Subjects: Strategy; Vision; Execution; Company start-up; Leisure and entertainment
Settings: Dubai; UAE; Leisure and entertainment; US$ 70 billion; 2007-2010
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