EasyLife: Developing a Regional E-Commerce Platform Harvard Case Solution & Analysis

EasyLife: Developing a Regional E-Commerce Platform Case Solution

After numerous years of effort, Dalian Zhongding Information Co. (DZI) had actually ended up being the leading pre-paid card supplier in Liaoning Province. When federal government guidelines and the increase of online third-party payment alternatives sent out the pre-paid card company into decrease, DZI changed itself into an online intermediary by developing a provincial e-commerce platform offering quick house shipment, primarily of grocery store items. What practices should this regional e-commerce platform embrace to get traffic, boost acquiring conversion rate, and boost visitor retention?

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: February 22, 2017

EasyLife: Developing a Regional E-Commerce Platform Case Solution Other Similar Case Solutions like

EasyLife: Developing a Regional E-Commerce Platform

Share This