As one of the largest OEM providers in the world's of electrical massaging gear, the Easepal in China has faced growing challenges in its conventional OEM business over the course of two decades. Since the beginning in the 1990s of the company, its creator has consistently had the challenging target of becoming more than just a supplier in the global electric massager market.
Easepal's mature research and production and development capabilities hold the potential to deliver some valuable chances in both the Chinese and international markets. With the goal in mind of becoming the international market leader, how can Easepal systematically transform itself into a global brand from an OEM supplier?
PUBLICATION DATE: January 15, 2016 PRODUCT #: W16011-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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