New Technologies, New Markets: The Launch of Hongkong Telecom’s Video-on-Demand Harvard Case Solution & Analysis

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New Technologies, New Markets: The Launch of Hongkong Telecom’s Video-on-Demand Case Solution

The world’s very first business Video on Demand (VOD) system was released by IMS in 1998. Worldwide interest arised from the punishment of the world’s very first business VOD system– an expensive technological solution for clients’ need which was still to be developed– and coming from the introducing of theiTV bodies of the very first production.

How was IMS to go about creating demand for the service in taking the new technology to market, and how could they predict technological adoption rates in the marketplace? What was the job of the authorities in controlling the business environment that is new? And what problems were connected with such substantial and long term capital investments?

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: January 01, 1998

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New Technologies, New Markets: The Launch of Hongkong Telecom’s Video-on-Demand