In the fall of year 2008, E Ink had positioned itself as a pioneer in electronic ink technology in recognition to the commencement of numerous e-Book devices such as Amazon's Kindle. Yet E-Ink confronted the question of the way to turn its technology into a prosperous business amid competing technologies and fiscal challenges.
PUBLICATION DATE: November 25, 2008 PRODUCT #: 710S16-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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