Subsequent to a successful split-away of Conoco in 1999, management at DuPont participated in a decade-long confrontation to relocate the company from a mature worldwide petrochemical business to a leader in the biotechnology. In the year 2010, president along with CEO Ellen Kullman thought about the best way to place DuPont for future growth and to structure her organization.
In this situation, pupils consider Dupont's six business sections at this point in time - agriculture and nutrition, electronics and communications, performance chemicals, performance coatings, performance materials and security and protection - and how to develop a strategy that will create the most value for the firm and for its investors.
PUBLICATION DATE: January 05, 2012 PRODUCT #: CU127-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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