Ducati vs Harley Davidson Harvard Case Solution & Analysis

Ducati vs Harley Davidson Case Solution


The case contrasts the e-business/e-commerce method of 2 leading motorbike makers. It highlights the method Ducati and Harley-Davidson handle their company procedures and worth networks, and the function that IT/the Web plays in R&D and style, acquiring, making and assembly, logistics, advertising and sales, along with after-sales service.


Pedagogical Goals:

Examine the challenging and tactical effect of the Web Show the making it possible for function that infotech plays in organisation improvement Show procedure development and worth networks monitoring Go over the effect of e-technologies on reconsidering a company?s core proficiency, market positioning, worth proposal, and service design

This is just an excerpt. This case is about  Technology and Operations Management

published: 01 Jan 2003

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