SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy Harvard Case Solution & Analysis

Shortly after the offer to become CEO of the newly created SKF Bearings services in 1987, Goran Malm, long a supporter of market changes on SKF, defined its objectives: the smooth operations. Rather than just make and sell bearings that SKF, the largest bearing company in the world, if successful in, SKF Bearing Services was to offer customers solutions. Quick selection of his key team members, Malm instituting establish market approach throughout his division, which is responsible for handling vehicles and industrial aftermarket. Click through distributors and pull through advertising and the creation of service centers, which he called the service works, is key to the process of change. "Hide
by Sandra Vandermerwe, Marika Taishoff Source: IMD 11 pages. Publication Date: 01 January 1990. Prod. #: IMD064-PDF-ENG

SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy Case Solution Other Similar Case Solutions like

SKF Bearings Series: Market Orientation Through Services (B): The Mission and Customer Strategy

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